As price transparency in health care takes many different directions, most of the focus remains on transparency of medical procedure costs. One company, Brighter.com, is adding insights and the ability to price shop for dental care, and often-overlooked category of medical services. Brighter.com is available in 47 states and has a subscription business model. In return for a $79 annual fee, you get a discount of up to 60% on dental care. Users can also browse dental rack rates for free. The New York Times recently wrote about Brighter.com. We will follow this concept closely as it evolves.
Tags: dental price shopping | dental price transparency | brighter.com
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